Sample scorecard
A Series B pitch deck, scored the way yours will be.
This is the free scorecard, on a deck that is losing the room. Sentinel AI is a demo company and the scores are an illustrative example, but the format is exactly what you get: a score, the slides behind it, and what to change first.
Sample scorecard: an illustrative example on a demo company's deck.
The scorecard
Strong numbers and a founder story worth telling, lost in a Series B deck that accuses the investor instead of describing the market, buries the three things that make the deal safe, and asks for $30M with no forecast and no stated vision. The change that would matter most is turning the opening accusation into the industry's problem and putting the three pilot hospitals in front of the ask.
Twelve scores, and the slides behind them
Each score points at the line on the slide that earned it or lost it, so you know exactly what to fix. "S2" is slide 2.
| # | Item | Score | What the slides show |
|---|---|---|---|
| 1 | Self-centred | 1/10 | S2 "You're losing patients you could have saved": the pain is an accusation aimed at the investor |
| 2 | Contrast | 2/10 | No before/after anywhere; S6 lists features with no "without Sentinel" column |
| 3 | Tangible | 8/10 | S2 26%, 277 days, $63B; S9 three pilots with start dates; S14 $30M and $80M ARR |
| 4 | Beginning and end | 1/10 | S1 logo and tagline; S15 "Will you lead?" with no recap and no terms |
| 5 | Visual | 2/10 | S2 captions overprint their paragraphs; S14 nine bullets in three columns; no chart in the deck |
| 6 | Emotion | 7/10 | S2 "685 American women hear 'all clear'": the fear lands, then nothing resolves it |
| 7 | Social proof | 5/10 | S9 names three hospital pilots; no quote, no logo, no count of scans read |
| 8 | Framing | 1/10 | S2 $63B is the industry's cost; what waiting costs this investor is never stated |
| 9 | Risk removal | 1/10 | S14 "3 guarantees" in the third column, overprinted, terms unreadable |
| 10 | Value alignment | 3/10 | Investor vocabulary absent: no runway, no use of proceeds, no milestones |
| 11 | Story | 2/10 | S12 the founder's sister, in the smallest grey italic on the team slide; never told |
| 12 | Surprise | 3/10 | S2 "26% missed" surprises; the rest is a feature tour |
Pain, claim, gain
Does the deck say what the problem costs, what only this company does about it, and what the buyer gets? Found, weak or missing, with the slide.
- PainWeak
S2 states a real cost, 26% of cancers missed and 277 days to a correct diagnosis, but aims it at the reader: "You're losing patients." The investor is not.
- ClaimWeak
S4 "AI-powered radiology" could be any of a dozen companies. The thing only Sentinel does, reading the prior scan as well as the new one, is on S7 and unnamed.
- GainMissing
No before/after from any pilot site. S9 names three hospitals and gives no result from any of them.
Opening and closing
The two moments a room remembers, what the deck does with them, and what it should do instead.
- Opens on
- S1, the logo and "Sentinel AI: catching what radiology misses", then an agenda.
- Should open on
- The 26% and the 277 days as the industry's problem, with an invitation to recognise it in the reader's own portfolio.
- Closes on
- S15 "Will you lead?" over nine bullets in three columns, the three guarantees overprinted and unreadable.
- Should close on
- The problem, the claim and the pilot results in three lines, then the $30M with the runway it buys and the three milestones it reaches.
Investor checklist
Fundraising decks get a second list: what investors look for. This one scores 30 out of 100. Traction and the business model hold up; the forecast, the market and the competition are missing.
| Item | Score | What the slides show |
|---|---|---|
| Problem | 2/10 | S2 real numbers, framed as the reader's fault |
| Solution | 2/10 | S4 "AI-powered radiology"; what it does differently is on S7, unnamed |
| Team | 1/10 | S12 four résumés; the founder's reason for starting is a footnote |
| Market | 1/10 | S5 $63B is the cost of late treatment, not a sourced market size |
| Traction | 8/10 | S9 three hospital pilots with start dates and scans per week |
| Competition | 1/10 | No competition slide; "nobody else does this" on S7 |
| Business model | 7/10 | S10 per-scan pricing, a named reimbursement code, pilot-to-contract path |
| Financials | 1/10 | No forecast, no burn, no runway anywhere in the deck |
| Vision | 2/10 | S15 "Will you lead?"; no long-term picture stated |
| Ask | 5/10 | S14 $30M; no runway, use of proceeds or milestones |
Checklist total: 30 out of 100.
Top recommendation
The one change that would move the room most.
Every scorecard ends with it, written out so you could make it today: which slides, what goes on them, and example wording.
Open on the industry's problem, and put the three pilots in front of the ask
Rewrite S2 so the 26%, the 277 days and the $63B belong to radiology, not to the reader: "Radiology misses roughly 1 in 4 cancers, and the cost compounds every year." Move the three pilot hospitals from S9 to a new S3 and give each one a before/after figure from the pilot, even a modest one; a real number beats a bigger adjective. Take the three guarantees out of S14's third column and give them a slide of their own, with the terms written out. Close on three lines, the problem, the claim and the pilot result, followed by the $30M, the months of runway it buys and the three milestones it reaches, and cut "Will you lead?".
That is where the free scorecard ends. The rebuild makes this change and every other one, in the deck itself, in about 20 minutes. $100 is a launch price, for a limited time.
Rebuild it, $100Before and after
Then watch the score move.
After the rebuild, the deck is scored again the same way. When it has clearly improved, you see both numbers, item by item. Shown here on the demo deck, as an illustrative example.
| Item | Before | After |
|---|---|---|
| Self-centred | 1 | 8+7 |
| Contrast | 2 | 8+6 |
| Tangible | 8 | 8no change |
| Beginning and end | 1 | 8+7 |
| Visual | 2 | 8+6 |
| Emotion | 7 | 8+1 |
| Social proof | 5 | 5no change |
| Framing | 1 | 8+7 |
| Risk removal | 1 | 8+7 |
| Value alignment | 3 | 7+4 |
| Story | 2 | 8+6 |
| Surprise | 3 | 6+3 |
Social proof did not move, and that is the honest result: a rebuild cannot invent customers, and this deck had none to show. Sample scorecard: an illustrative example on a demo company's deck.
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